Little Tybee and the art of commerce

Little Tybee’s singular marketing strategies have made the band profitable on its own terms. Now, Frontman Brock Scott is leading the group’s most creative campaign yet. A 50-year-old General Electric transistor radio was nothing more than a curious relic when Brock Scott inherited it from his father. Scott, the singer/songwriter for Little Tybee, was packing for a biking trip on the Camino de Santiago in northwestern Spain when he became intrigued by the radio's symbolic potential.…

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