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Monday, March 23, 2015

The Taylor Swift ‘Experience’ at Grammy Museum focuses on fun

There is plenty of color in the Taylor Swift Experience at the Grammy Museum in L.A. Photo: Melissa Ruggieri/AJC.

There is plenty of color in the Taylor Swift Experience at the Grammy Museum in L.A. Photo: Melissa Ruggieri/AJC.



BY MELISSA RUGGIERI


LOS ANGELES — Taylor Swift already has earned countless accolades in her decadelong career.


Now, at the age of 25, she has added yet another distinction — she’s the youngest artist to have an exhibit in the main gallery of the Grammy Museum in Los Angeles. And her youthful appeal is attracting a new generation of museumgoers.


“We’re seeing lots of moms and daughters, aunts and their nieces,” said Nwaka Onwusa, associate curator of the Grammy Museum. “We recently had a troop of 300 Girl Scouts come out to see it.”


“The Taylor Swift Experience,” which runs through May 10, documents Swift’s extraordinary rise from a curly-tressed country strummer (home videos of Swift playing music as a child are especially noteworthy) to a pop superstar.


The "impact wall" gives a good idea of Swift's popularity worldwide. Photo: Melissa Ruggieri/AJC.

The “impact wall” gives a good idea of Swift’s popularity worldwide. Photo: Melissa Ruggieri/AJC.



Onwusa made several trips to Nashville to tour the Swift archives, which are kept in a hangar, and worked closely with Swift’s family to procure items such as childhood photos.


The main focal point is the “impact wall,” a massive display of glossy laminates of Swift’s appearances on magazine covers from around the world.


The collection of 85-90 pieces in “The Taylor Swift Experience” includes Swift’s midnight blue Kaufman Franco dress from her 2010 appearance on the Grammy show; a display case of outfits usually worn while out bopping around town; the pom-poms from her chipper “Shake It Off” video; and handwritten lyrics to “22” and “White Horse.”


Here’s a fun fact for trivia buffs: Swift’s handwritten lyrics for the song “Tim McGraw” and a pair of her cowboy boots were the first artifacts given to the Grammy Museum when it opened in 2008.


“It’s an education on a whole different level,” Onwusa said. “For the girl who is already a crazy Taylor fan, to see her own writings is really inspirational.”


Swift fans also can enter the adjoining Clive Davis Theater, where a 25-minute video overview of her career plays in grand celebration.


Back when she was just a girl who wanted to write country songs. Photo: Melissa Ruggieri/AJC.

Back when she was just a girl who wanted to write country songs. Photo: Melissa Ruggieri/AJC.



Those who prefer to engage more physically with Swift’s songs can groove on the colored dance floor to “Shake it Off” or hole up in a booth to shout out their angst along with “We Are Never Ever Getting Back Together.”


Grammy Museum


“The Taylor Swift Experience.” Through May 10.


Open 11:30 a.m.-7:30 p.m. Mondays-Fridays and 10 a.m.-7:30 p.m. Saturdays-Sundays. $12.95 (discounts available for seniors, college students, military personnel and children ages 6-17). Grammy Museum, 800 W. Olympic Blvd., Los Angeles. 1-888-929-7849, grammymuseum.org.


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Swift's oft-photographed outfits, as well as handwritten lyrics and home videos comprise the large exhibit. Photos: Melissa Ruggieri/AJC. IMG_6950 IMG_6951 IMG_6953 IMG_6955 IMG_6960 IMG_6964 IMG_6965



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